A couple of weeks ago, I wrote about how strategic Inbound Marketing is better than tactical SEO in terms of driving not just traffic to your site, but also leads and sales. (You know, the actual business results that you care about).

When I wrote that, as it happens, I was in the middle of an experiment to see just how much content, the lifeblood of Inbound Marketing, can influence your search rankings.

Here’s the full story.

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