When I first started working in interactive media — over 15 years ago now — the Web was all about text. Sure, there have always been images on the Web and video’s been around for a long time, too — I produced a live video Webcast back in 1996, even. But that stuff was hard and had kind of a lousy user experience — dial-up Internet speeds made image and video downloads painfully slow, software for audio and video required special software that was often buggy or that installed all kinds of spyware and other stuff you didn’t want on your computer.

Those days are long gone now, though. Audio and video online are easy now — nearly 70% of all adults online have watched a video online and nearly 20% of them watch video online every day.

And, what’s more,  online video is becoming key in helping businesses connect with their customers and potential customers. There’s a growing body of research  that video online drives a number of important business results, including awareness, engagement and actual conversions.

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