Projects rarely go perfectly according to plan. Results of a 2010 industry-wide survey show that almost 70% of projects failed due to scope creep; and 47% failed due to misunderstanding what the customer wants.
Scope creep is what happens when a project is allowed to grow bigger than the original anticipated size, without corresponding increase in resources, schedule and budget, due to a lack of project control. Here are three ways you can avoid falling in to this lethal trap. [Read more...]
Are you following your competitors on Facebook or Twitter?
Researching marketing performance and strategies includes keeping an eye on competition, and social media has made that a bit easier for you by simply liking or following your competitor’s pages or accounts. Their efforts into social media are also part of their overall inbound marketing efforts, pulling in traffic and potential leads from a highly engaged audience already leaning towards a purchase.
Here are five reasons why it’s important to “like” your competitors: [Read more...]
Websites are an integral part of business today. However, a poorly planned website can actually do more harm than good for your brand. A website that is an exercise in frustration to go through is likely to discourage visits, disillusion customers with your brand, and of course, hurt your bottom line.
But these pitfalls can easily be avoided.
Here are five of the most common website mistakes that create poor user experience and drive your customers away. [Read more...]
Hashtags: they’ve been a staple of the Twitter user experience for years. Now Facebook has jumped on the bandwagon, joining other social media platforms like Instagram and Pinterest, allowing users to attach hashtags to updates.
So what are hastags, exactly?
They are words used as a form of metadata, prefixed with a hash sign (#).Generally embedded into Twitter and other social media posts, they are used to group messages on a common theme. Content associated with hashtags appears in searches on the keyword.
You may already use hashtags as a way to join in on event- or news-driven conversations, but have you thought about how hashtags can bring your brand into more of these conversations? Read on. [Read more...]
Photo by Steve Hankins (Flickr)
The purpose of this blog post isn’t to persuade you to start a “blog.”
If you’ve read this far, I’m going to assume that you already have a blog for your business and inherently understand the benefits of content marketing.
That being said, my goal is to simply provide the “blogging CEO and Business Owner” with a few tips that will help them get more visits to their blog (and website) and - ultimately - make people fall in love with it (translation: get more leads).
What some companies do on a monthly basis with their online advertising budget.
Despite the fact this headline will likely infuriate some industry folk, it must be said.
When people think about online marketing, some still see traffic as the all important success metric. In fact, some still call it “hits.” (As in they want to get more hits to their site, which is not the same as unique visits or traffic). The logic seemed simple - as long as we get plenty of traffic, we’ll get business.
Yes, traffic is great, but more importantly, your website must have an effective mechanism (or strategy) for capturing and tracking leads and/or sales. Otherwise, traffic is useless.
For example…
Fruition Interactive helps you get in front of your target audience, so you can start generating results from your online marketing. Fruition's Organic Search Engine Optimization (SEO), Pay Per Click and online display advertising services are designed to maximize your ROI.
Your Web site is a key business tool. It needs to engage people to take the next step towards becoming your loyal and valued customer. Fruition helps you get the right content to the right people at the right time to influence their decisions and turn awareness into demand.
Call it engagement. Call it retention. Call it what you want, but the fact is increasing lifetime client value is the most cost-effective way to grow your business. Fruition helps you grow lifetime value from your base with highly targeted email marketing, social media marketing and more.
