Tips and advice about making your Web marketing efforts more effective, with a focus on social media and social networking. Including issues around blogging, Twitter, Facebook, LinkedIn and more. From Toronto digital marketing agency Fruition Interactive.
Late last week Canadian retail chain Shoppers Drug Mart announced they are keeping the Christmas music in their stores under wraps “until further notice”. The news was greeted with good cheer by most consumers and with high profile positive coverage in most major media outlets across the country.
Which is all well and good – I’m as happy as anyone to get a reprieve, however brief, from the parum-pa-pum-pum. But what makes it an Internet marketing story?
Do you really know your social media audience? Social media monitoring can tell you about people who post and tweet. But how do you get to know the lurkers who aren’t tweeting, liking or sharing your content? Gain insights into your invisible online audience in this first look at the largest-ever survey of social media users. Drawing on a recent survey of social media users in Canada, the U.S. and the U.K., Andrew Reid and Alexandra Samuel tell us what’s different about lurkers, and what you need to know about reaching them.
A big part of our work as a digital marketing agency involves talking to clients and prospective clients about creating quality Web site content on a regular basis, or what a lot of the world calls “blogging.”
And we get challenged on it. A lot. “We don’t have time to write that stuff,” “I hate writing that stuff,” “nobody would read our blog.” These are all common objections that we hear.
But you should make time – or hire someone who’s good at it who has the time – and people will read it if it’s done right. In fact, according to HubSpot, companies that blog generate 70% to 90% more leads than comparable companies that don’t blog. And I’m going to guess, although I don’t have hard statistically valid data to back it up, that companies that blog convert those leads into sales at a higher rate, too.
Here’s why…
A key to getting the most from Twitter is:
And for this, as for so many things, timing is key. Download our handy chart to find out when the it’s the best time to send out your message. It’s what we’ve got posted on our walls here at Fruition.
[ctaw]
As the owner of an online marketing company, I get to sit in on a fair number of advertising agency pitches and briefings with our clients. And more often than not, the pitches are a variation on “clever creative spots” or “bold brand ideas”.
It’s not surprising – these things have been marketing agencies’ bread and butter since before Don Draper strapped on his first Brooks Brothers’ suit.
But it is less and less convincing.
Citizen Kane 1941 by Orson Welles
Sometimes I feel as though I sound like a broken record.
But I’m on a mission, so forgive me if you’ve heard this all before, but it’s worth repeating.
According to a recent study conducted at the University of Massachusetts Dartmouth, blogging is on the decline as social media tools [like Facebook] are on the rise among Inc. 500 companies.
This week Google announced that they’re opening up their Google Plus social network to let businesses join the party, through something they’re calling “Pages for Business”.
Businesses need to think carefully about results before they commit to a new social networking platform. If you’re a business owner or marketer, here are the things you should consider before deciding to set up your Page or to give it a pass.
Klout, the online tool that tracks your social media activity and claims to rank your influence there, retooled the way they calculate those rankings last week. The change resulted in a reported thousands of Klout users seeing major drops in their Klout scores. And that has many of the site’s users freaking out.
The concern is misplaced, though. Here’s why.
I’ve been exploring Google’s new Google+ social networking service over the last week or so, and my initial conclusion is that it’s going to have huge implications for the ways businesses, and especially SMBs, market themselves on the Web.
I’m at Mesh 2011, “Canada’s Web Conference” at The Allstream Centre in Toronto on Wednesday and Thursday May 25 and 26. I’ll be posting updates periodically over the course of the conference.
Regardless of how you feel about porn, the industry has long been at the leading edge of the technology curve. It was one of the first to ummm… embrace the VCR, it was one of the first to extensively use digital media.
Online porn pioneer Pink Visual’s Allison Vivas says, “most of us are looking at code and statistics and financial performance, not looking at the content.”
The adult industry is grappling with the impact of user generated content and piracy. Hard to convince people to pay for something they’re used to getting for free. Sound familiar? It does to every media company exec out there.
Fruition Interactive helps you get in front of your target audience, so you can start generating results from your online marketing. Fruition's Organic Search Engine Optimization (SEO), Pay Per Click and online display advertising services are designed to maximize your ROI.
Your Web site is a key business tool. It needs to engage people to take the next step towards becoming your loyal and valued customer. Fruition helps you get the right content to the right people at the right time to influence their decisions and turn awareness into demand.
Call it engagement. Call it retention. Call it what you want, but the fact is increasing lifetime client value is the most cost-effective way to grow your business. Fruition helps you grow lifetime value from your base with highly targeted email marketing, social media marketing and more.