Is your email list building strategy part of your inbound marketing?

It should be.

Email is a separate inbound marketing channel and more effective channel for lead nurturing. Your inbound marketing strategy encompasses lead generation, nurturing, and conversion. So, how good are your email lists?

Don’t just spray and pray — blasting emails and hoping your subscribers love it. Instead, if you segment your list using these three categories, you will almost immediately see an increase in the conversion rate, an inbound marketing goal. [Read more…]