When they’re talking SEO, people generally talk about optimizing for Google. That makes sense – it’s the worlds biggest search engine, by far.
But Google’s search isn’t the only search game in town. There are plenty of other search engines, and at least one of them comes close to rivalling Google’s main search tool in terms of number of searches. And it’s almost as important for getting your business in front of potential customers and your online marketing.
A big part of our work as a digital marketing agency involves talking to clients and prospective clients about creating quality Web site content on a regular basis, or what a lot of the world calls “blogging.”
And we get challenged on it. A lot. “We don’t have time to write that stuff,” “I hate writing that stuff,” “nobody would read our blog.” These are all common objections that we hear.
But you should make time – or hire someone who’s good at it who has the time – and people will read it if it’s done right. In fact, according to HubSpot, companies that blog generate 70% to 90% more leads than comparable companies that don’t blog. And I’m going to guess, although I don’t have hard statistically valid data to back it up, that companies that blog convert those leads into sales at a higher rate, too.
Here’s why…
Last time, I wrote about how, as owner of an online marketing company, I get to see first hand how many agencies – and many a digital agency to boot – fail with their campaigns because they fail to understand how the Internet has changed the buying process. (You can read the article here).
Now I want to talk about a new model of marketing that wins by connecting with customers’ new ways of choosing and buying.
I just received word that Fruition Interactive has been accepted as a Google AdWords Certified Partner. The certification recognizes Fruition’s demonstrated excellence in configuring, optimizing and reporting on the success of our clients’ AdWords CPC campaigns.
The certification is your assurance that our AdWords work for you will meet the highest standards.
(Not that we needed Google to tell us that. But, still, it’s nice to hear.)
I recently came across a post on DigiDay.com, which is fast becoming one of my new favourite blogs, called Agencies Must Embrace Performance Pricing.
The gist? Old-school agencies, be warned: your clients want you to put your money where your mouth is.
The article argued that the shift to performance pricing is inevitable.
Business leaders and their marketing heads expect more from their marketing dollars. They want partners who truly understand marketing’s responsibility beyond just impressions. Those who can build a brand by directly building revenue and market-share are the agencies that will endure in the 21st century. [Read more…]
I recently sat down with Fruition client and family law lawyer Ellen Nightingale to talk about her practice and her online marketing. Here she talks about how Fruition Interactive’s Search Engine Marketing services kick-started her practice’s growth.
We didn’t create this, but I wish we had. It’s a fun, easy-to-understand overview of what Organic Search Engine Optimization is and why it matters to your business.
This blog post is long overdue.
Let me explain.
Recently, we’ve had a few situations with new clients who are working with us to get better results from Google AdWords. Specifically, after a month or so, they’ve voiced similar concerns about how their campaigns were performing.
This is a common occurrence with new clients unfamiliar with Google AdWords a.k.a Pay-Per-Click (PPC) search engine marketing. In fact, many of our Toronto-based clients who are familiar with AdWords often have the same concerns (or misconceptions) when they first start working with us to optimize existing online marketing campaigns. [Read more…]
Last week I wrote about how Google+, Google’s new social networking platform, has the strong potential to be a game-changer when it comes to how businesses do search engine optimization for their sites.
This week, I want to talk about how Google+ could change the landscape of the online advertising world.
I’ve been exploring Google’s new Google+ social networking service over the last week or so, and my initial conclusion is that it’s going to have huge implications for the ways businesses, and especially SMBs, market themselves on the Web.
Fruition Interactive helps you get in front of your target audience, so you can start generating results from your online marketing. Fruition's Organic Search Engine Optimization (SEO), Pay Per Click and online display advertising services are designed to maximize your ROI.
Your Web site is a key business tool. It needs to engage people to take the next step towards becoming your loyal and valued customer. Fruition helps you get the right content to the right people at the right time to influence their decisions and turn awareness into demand.
Call it engagement. Call it retention. Call it what you want, but the fact is increasing lifetime client value is the most cost-effective way to grow your business. Fruition helps you grow lifetime value from your base with highly targeted email marketing, social media marketing and more.