Cake Boss is a show about Carlo’s Bake Shop in Hoboken, New Jersey.  The show, which premiered on TLC in 2009, stars Buddy Valastro, the shop’s owner — and his family — and depicts their everyday lives running the bakery.

Due to the popularity of the show, business for Carlo’s Bake Shop — as well as tourism to the Hoboken area — has skyrocketed.  Anyone who lives in the Hoboken, New Jersey area instinctively knows that if they need a wedding or specialty cake, Carlo’s Bake Shop is the place to go.

So what does a reality television show have to do with your business?

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