Posts tagged: online marketing company

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HubSpot’s Annual Review of Inbound Marketing [REPORT]

HubSpot’s Annual Review of Inbound Marketing [REPORT]

One of the great things about being a certified HubSpot partner is having access to their research and resources.

Like HubSpot, as an online marketing company, we also feel strongly about transforming the way companies “do” marketing.  Specifically, “help companies stop using interruptive and annoying tactics when attempting to reach their audience.”

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Turning your Web site clicks into customers

Online Marketing Sales FunnelLast week, I wrote about how blogging – regularly creating unique and interesting content for your Web site –  helps your site’s SEO, increases site traffic and educates your clients and prospects.

But you can spend thousands of dollars and countless hours on SEO, blogging and other traffic-focussed online marketing without a dime of return on that investment if you don’t also think about and invest in what comes next. How do those site visitors become leads for your business?

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Not sure when to tweet? Check out this handy chart

A key to getting the most from Twitter is:

  • getting the most click-throughs to your content
  • getting your community to amplify your message through re-tweeting

And for this, as for so many things, timing is key. Download our handy chart to find out when the it’s the best time to send out your message. It’s what we’ve got posted on our walls here at Fruition.

Download PDF: When To Tweet Chart

 

[ctaw]

 

 

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5 ways to make your online marketing really work

Internet marketing word cloud box package

Last time, I wrote about how, as owner of an online marketing company, I get to see first hand how many agencies – and many a digital agency to boot – fail with their campaigns because they fail to understand how the Internet has changed the buying process. (You can read the article here).

Now I want to talk about a new model of marketing that wins by connecting with customers’ new ways of choosing and buying.

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Why most marketing fails

Belvedere Marketing FailAs the owner of an online marketing company, I get to sit in on a fair number of advertising agency pitches and briefings with our clients. And more often than not, the pitches are a variation on “clever creative spots” or “bold brand ideas”.

It’s not surprising – these things have been marketing agencies’ bread and butter since before Don Draper strapped on his first Brooks Brothers’ suit.

But it is less and less convincing.

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