What you need to know about online marketing to fast-track your business' growth. From the Fruition Interactive Internet Marketing blog.
Who’s taking care of your Internet marketing? You?
It’s nice to be proactive, but keep an eye out for some bad habits that might develop when managing your Internet marketing activities.
We’ve identified a few bad habits below. If you’re guilty of any of these, it’s worth it to get them corrected. Or find some help.
What is one of the most effective ways to keep visitors returning to your website? Fresh content. Yet, why is web so full of stale and outdated content? The main reason is the –mistaken- idea that producing awesome content requires some magical and unobtainable formula. Not so. You can create website marketing pieces that resonate with readers, and accomplishes your purpose, by understanding how the content marketing process works. Consider these steps to crafting first-rate content.
One imperative for content creation is making a composite customer, or “persona”. That persona will serve to remind you who you’re targeting, in a tangible way. You’ll learn what their interests are, about their buying cycle, and what motivates them. There are online templates available to assist in shaping a persona. By asking questions about who the targeted reader is, how they live, and what they desire in life, a persona is fashioned. Understanding their narrative helps you produce content that is appealing and meaningful to them. Remember that your persona represents your target customer.
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While the digital advertising industry is always abuzz with best practices, hottest trends, and catchphrases, it unfortunately lacks direction. For instance, everyone knows content marketing is an awesome strategy, but ask business owners or marketers what it really is and why you need it and only a few will be able to give definitive answers.
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The ideal marketing company is a combination of core competence and innovation — never afraid to head in the direction of constructive change through a constant process of measuring, testing, tweaking, and evolution. The problem is how to find the best digital agency for your business.
To help you in your search, keep in mind that a successful, cutting-edge marketing company knows:
The world of online marketing moves so fast that it can be rather easy to slip up and make some honest mistakes. Repeating mistakes can be disastrous, though. Picking up on some vital signs will steer you in the right direction. Here are 5 common mistakes you may not be aware of, and how to avoid them.
“Never assume” is the golden rule of the internet. Everything across the web needs to be taken with a pinch of salt — particularly the numbers. Companies like to bulk up their social media presence as much as possible with likes and followers. Clicks are championed as a webpage’s success but it is unique visitors and returning visitors that will determine whether your site is a success or not. Knee jerk reactions to the numbers won’t do you any favours. In-depth analysis of your data can be time consuming but ultimately rewarding.
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So you’ve finally made the decision to take Internet marketing more seriously when it comes to generating traffic, leads, and customers for your business.
Great, now what?
You need a game plan - one that will get you out of the starting blocks as fast as possible.
We’ve been talking a lot lately about using Search Engine Optimization (SEO) as an inbound marketing technique to improve your overall Internet marketing results.
And there’s a good reason for that – according to a recent benchmarking report from Optify, Inc., 41% of traffic and over 26% of leads to B2B Web sites are driven by organic search results.
But that doesn’t mean you should ignore social media – Twitter, Facebook, Google+, Pinterest, LinkedIn and others. Although social media drives less traffic than an organic search, those social media visitors usually become leads at a higher rate AND your social media activity influences how your site ranks in organic searches in positive ways.
But, here are 7 common things that businesses do to sabotage themselves and prevent them from getting full online marketing ROI from their social media posts.
Last time, I introduced Pinterest – the social networking site that allows you to share, collect and discover interests by posting photos and videos to your own (and other people’s, with permission) “pinboards” – and talked about some of the reasons you might want to consider adding Pinterest to your Internet marketing mix.
Today I want to talk about ways to help you be more effective as an Internet marketer using Pinterest.
Source: upmeme.com via Tor on Pinterest
After a solid year in business, Pinterest has moved from being the “next bright shiny object” to being a key part of many companies’ online marketing toolkits.
Here’s why it’s time for results-driven marketers to start taking a good hard look at Pinterest.
Traditional Search Engine Optimization (SEO) is dead.
There – I said it. Not sleeping. Not pining for the fjords. Dead. As in doornail.
So should you start ignoring search engines? Not one bit; in fact, you should be paying more attention to them than ever. Let me explain.
Fruition Interactive helps you get in front of your target audience, so you can start generating results from your online marketing. Fruition's Organic Search Engine Optimization (SEO), Pay Per Click and online display advertising services are designed to maximize your ROI.
Your Web site is a key business tool. It needs to engage people to take the next step towards becoming your loyal and valued customer. Fruition helps you get the right content to the right people at the right time to influence their decisions and turn awareness into demand.
Call it engagement. Call it retention. Call it what you want, but the fact is increasing lifetime client value is the most cost-effective way to grow your business. Fruition helps you grow lifetime value from your base with highly targeted email marketing, social media marketing and more.