Posts tagged: online lead generation

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4 ways to optimize sales from inbound marketing leads

That title may have been a bit misleading. You see, there’s one sure-fire way to optimize sales from inbound marketing leads — it’s to close the gap between your marketing and your sales in the first place.

There seems to be this unspoken but nonetheless prevalent inclination for large companies to have a sales team that is separate from their marketing team. In the real world, that might make sense. In the cyber realm, it’s a huge waste. It’s a 24% waste, according to SalesForce.com — that’s how much more revenue a company that has successfully merged marketing and sales together makes over a company that has not.

So, let’s talk about the real topic here: 4 ways to effectively streamline sales and marketing to make the most out of your inbound marketing leads. [Read more…]

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Better Landing Pages = More Internet Marketing Success

Sample Internet Marketing Landing Page

Over the course of the evolution of Internet marketing, a handful of marketing tools and methodologies have remained useful and effective. Through changing from predominantly interruption-driven efforts to black hat search optimization to inbound marketing and further on to social media, advertising efforts such as landing pages have been pillars of advertising campaigns and rightfully so: if designed correctly and given great market copy, landing pages are very effective in lead generation and lead info capture. often they are also used for direct conversion to sales as well, which means they can be used on both ends of the sales funnel.

Being so central to Internet marketing endeavors, it’s only natural that the better your landing pages perform, the more successful your campaigning becomes. So how do your landing pages fare?

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Lead Nurturing: Your Online Marketing Secret Weapon

Nurture and believe

On this blog, we talk a lot about generating new traffic to your business’ Web site and converting that traffic into qualified leads that help your business grow.

But we haven’t talked much – yet – about what to do once you’ve got those leads. How do you use Internet marketing to help progressively introduce those leads to the value that your product or service provides and to support them towards deciding to buy from you?

That’s what we’re going to talk about today.

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Turning your Web site clicks into customers

Online Marketing Sales FunnelLast week, I wrote about how blogging – regularly creating unique and interesting content for your Web site –  helps your site’s SEO, increases site traffic and educates your clients and prospects.

But you can spend thousands of dollars and countless hours on SEO, blogging and other traffic-focussed online marketing without a dime of return on that investment if you don’t also think about and invest in what comes next. How do those site visitors become leads for your business?

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Family Law firm (company confidential)

Description

Search and Pay-Per-Click (PPC) marketing services

Project Summary

The client had a viable Web site that converted visits to leads well. The problem? Not enough traffic. They had engaged other firms to manage a Google AdWords and to do organic Search Engine Optimization (SEO), but the results weren’t there.

Fruition completely overhauled the firm’s Google campaign, re-optimized the site and put in place advanced analytics capabilities so the client could precisely measure the results of Fruition’s work. The results? Conversions and revenue from the AdWords campaign increased by roughly 600% and conversions and revenue from unpaid search nearly doubled.
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