Just walking around Toronto, how many people can you see using some kind of mobile device?

It’s no secret that mobile use is becoming increasingly widespread. This also means that if you want your entire inbound marketing strategy to work, you need to ensure that your target market’s experience is not hampered by your website being incompatible to mobile devices.

In this arena, two competing formats can be considered: mobile versions or responsive design.

Mobile Vs. Responsive Design

Essentially, a mobile version of your website is a version specifically suited to mobile devices. When users access your website through desktop PCs, they’ll get the usual design. When they access it through mobile devices, they’ll get the mobile version.

That’s simple enough, but what about responsive design?
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