It’s my great pleasure to announce that Fruition Interactive’s Mitch Fanning will be presenting at this year’s Mesh Conference.
I don’t want to spoil the surprise (and, frankly, we’re still working out the details) but I can say that he’ll be talking about marketing strategies that work in the on-demand world. Now that potential buyers have more control than ever about what messages they consume when, sellers — agencies and their clients — have to think differently about how to reach them. Mitch will be sharing his insights about how to do that (hint: it’s about the content).
