Who’s taking care of your Internet marketing? You?
It’s nice to be proactive, but keep an eye out for some bad habits that might develop when managing your Internet marketing activities.
We’ve identified a few bad habits below. If you’re guilty of any of these, it’s worth it to get them corrected. Or find some help.
In a previous blog post, we discussed conversion optimization tweaks to the offer and copy on your landing page. In this post, we will focus on the landing page itself.
As part of your Internet marketing repertoire, your landing page plays a crucial role.
In the continuously evolving landscape of internet marketing not just in Toronto but the world over, landing pages have been consistently used to generate leads and increase conversion.
Internet marketing best practices on conversion optimization and landing pages have changed over the years, but today, more than ever, landing pages are valuable tools in anyone’s internet marketing repertoire — if they know what they’re doing. [Read more…]
Myth busters that’s us. At Fruition Interactive, we squash rumors and keep to the facts, particularly when there is constant, and, at times, dramatic, changes to SEO in Toronto.
When discussing best practices, it can be difficult to know what is good advice and what is pure myth. And the absolute last thing you want to do is follow a course of action that could be detrimental to your SEO strategy in Toronto.
We already tackled 5 myths in 5 SEO Myths De-bunked, here are 5 more. [Read more…]
It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as AdWords?
Yes and no. Let’s break down the basics of the native PPC internet marketing programs of Facebook, Twitter, and LinkedIn to gain a fundamental understanding of the landscape. We’ll go through a sort of introductory glance at each platform, its advantages, and its PPC program, then we’ll cap off with a key takeaway that spans all these PPC possibilities.
It’s not hard to make a case for Facebook: everyone’s in it. And rule #1 of internet marketing is go where the audience already is.
Facebook offers a variety of ad options that “boost” your presence in the platform; you’ve probably noticed them if you have a personal account, the most prominent (but not complete) of which are:
[Read more…]
Playing parlor games, like pin-the-tail-on-the-donkey can be fun, but trying to track internet marketing performance based on analytic KPIs without clear examination could lead to errors. Gaining a solid perspective on internet marketing performance isn’t a pin-the-tail-on-the-donkey game.
Let’s start with the basics: the usual of internet marketing performance metrics that businesses should monitor, and the associated KPIs.
Measuring Brand Awareness
Brand awareness is a combination of online presence, visibility, and authority, and as such is an integral facet of internet marketing and branding. If you want to track how your brand is doing, you can start with these KPI:
Photo courtesy of Daa Nell(CC No Derivatives)
New visits – The most obvious metric to keep an eye on when it comes to brand awareness is the number of new visits. The week-to-week or month-to-month increase or decrease of new visits is an established indicator of how effective your search engine optimization practices are, among other things. Sometimes, some many businesses get stuck on new visits, giving it more importance than is due.
Meet Bob. Bob lives in Toronto, has a girlfriend whose birthday is coming up soon, but the catch is he’s too busy to go out and find her the perfect gift. This is where local inbound marketing saves Bob’s day.While on a break from work he can easily research what he needs to buy. For such a personal gift, however, he’ll need to really handpick the item. Luckily, using just his smartphone, he can search for local stores and shops throughout Toronto so he can drop by one on his way home. Any businesses or establishments that can offer Bob the best gift for his girlfriend BUT don’t implement good local inbound marketing for Toronto will miss out – they’ll never even reach their ideal target market.Local inbound marketing is huge for small to mid-sized businesses, as Bob’s story shows. It’s common sense to focus on your local market, but in the global, digital environment sometimes business owners fail to do so.You see, local inbound marketing leverages proximity, scale, and user experience to business owners’ advantage. [Read more…]
Inbound marketing is about making your business the most appealing to potential customers. By understanding your customer you can develop an inbound marketing strategy that will draw-in your consumer, build a relationship of trust with them so they will examine what you have to offer.
But what happens when your offerings are falling flat? It’s easy to blame the consumer, but in all likelihood it’s because of the offer. Here are four steps, to get your offerings back on track and moving forward.
Set specific and attainable goals. Goals can take many forms but, in the end, it boils down to generating more revenue. Examine your existing goals and consider:
Ready to perform some A/B testing on your website?
The concept may be simple, but A/B testing’s role in inbound marketing is so significant that you should always know what you’re doing. Here’s a cheat sheet of “dos and don’ts” pointers:
This might seem like trivial common sense, but it’s in fact a frequent mistake that derails the entire effort. Without direction, your A/B testing is meaningless; and your goals dictate your direction.
Always align testing goals with inbound marketing improvement. Even if you have set goals, but they’re not aligned to desired improvements in your inbound marketing, then the results of your A/B testing efforts won’t be useful until such time as it can be employed to improve one facet of your marketing or design.
[Read more…]
Just walking around Toronto, how many people can you see using some kind of mobile device?
It’s no secret that mobile use is becoming increasingly widespread. This also means that if you want your entire inbound marketing strategy to work, you need to ensure that your target market’s experience is not hampered by your website being incompatible to mobile devices.
In this arena, two competing formats can be considered: mobile versions or responsive design.
Image Courtesy: Tecture
Essentially, a mobile version of your website is a version specifically suited to mobile devices. When users access your website through desktop PCs, they’ll get the usual design. When they access it through mobile devices, they’ll get the mobile version.
That’s simple enough, but what about responsive design?
[Read more…]
Fruition Interactive helps you get in front of your target audience, so you can start generating results from your online marketing. Fruition's Organic Search Engine Optimization (SEO), Pay Per Click and online display advertising services are designed to maximize your ROI.
Your Web site is a key business tool. It needs to engage people to take the next step towards becoming your loyal and valued customer. Fruition helps you get the right content to the right people at the right time to influence their decisions and turn awareness into demand.
Call it engagement. Call it retention. Call it what you want, but the fact is increasing lifetime client value is the most cost-effective way to grow your business. Fruition helps you grow lifetime value from your base with highly targeted email marketing, social media marketing and more.
