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Expand Your Inbound Marketing Toolbox With Multi-Channel Marketing

What channels of marketing are driving your inbound marketing efforts? Search engines are nearly guaranteed, and you’ll also need a foundation of content. You’re also probably engaged in social media if only to dip your toe in the water, so to speak.

In a sense, you’re already doing multi-channel marketing, albeit piecemeal and on a smaller scale. Multi-channel marketing can encompass a very complex and nuanced combination of marketing channels or paths, if we think about it in terms of the consumer journey. [Read more…]

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Testing 1, 2, 3: the forgotten key to your Internet marketing success

Testing is the hidden key to your Internet marketing success

I’ve worked on a lot of online marketing initiatives over the past decade or so, working with everyone from 1-person law firms, to big marketing agencies, to some of Canada’s largest corporations. And many have been very successful. But even the most successful campaigns could have been better.

Here’s where I see marketers and agencies missing a huge opportunity for better results from their Internet marketing.

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