Posts tagged: internet marketing

What you need to know about internet marketing to fast-track your business' growth. From the Fruition Interactive Internet Marketing blog.

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Inbound Marketing Personalities: The Influencer

Influencers isn’t even an actual word that’s included in dictionaries yet (unlike rather unsavory ones like “Twerk” — yes, that twerk), but it’s gaining a lot of attention. Specifically, a segment of inbound marketing called influencer marketing.

What in the World is an Influencer Anyway?

They’re hubs. They’re steering wheels. They’re gear shifts. To put it simply: they are the individual locuses of control that you can leverage to achieve maximum inbound marketing impact.

Within any network (like the network of your target market), there are specific hubs that influence all the other individual members of network. Engaging these hubs has more impact on the entire network than when you engage with ten thousand other individual members that aren’t hubs.

Basic example: your car. Your car is a network of parts, but even if you touch, tap, and tweak a hundred screws, bolts, and nuts in it, it won’t get you where you want to go. You need to engage with the steering wheel, the pedals, and the gear shift. These are your car’s (network) hubs (influencers) that dictate where it goes.

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Get Social: More PPC Internet Marketing Campaigns

It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as AdWords?

Yes and no. Let’s break down the basics of the native PPC internet marketing programs of Facebook, Twitter, and LinkedIn to gain a fundamental understanding of the landscape. We’ll go through a sort of introductory glance at each platform, its advantages, and its PPC program, then we’ll cap off with a key takeaway that spans all these PPC possibilities.

Facebook: Everyone’s Social Network

It’s not hard to make a case for Facebook: everyone’s in it. And rule #1 of internet marketing is go where the audience already is.
Facebook offers a variety of ad options that “boost” your presence in the platform; you’ve probably noticed them if you have a personal account, the most prominent (but not complete) of which are:
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How to get the most from your Inbound Marketing Agency

Agencies aren’t turnkey solutions — they need your input and cooperation. You’d be crazy to set and forget everything anyway: inbound marketing is all about increasing your bottom line. So, what do you need to get the ball rolling?

Honest, Transparent, and Complete Communication

In any organization, the communication between management and employees, between departments, and between companies and their hired agencies and firms is critical. Nothing happens without clear communications; in fact, things backfire without it.

Everyone needs to lay all their cards down on the table. The key is honest, transparent, and complete communication. You need a trifecta; nothing less.

Okay, so communication is an encompassing facet in your relationship with your inbound marketing agency. But what particular factors of your partnership should be established from the get-go?
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Which Internet Marketing KPIs Should Every Business Monitor?

Playing parlor games, like pin-the-tail-on-the-donkey can be fun, but trying to track internet marketing performance based on analytic KPIs without clear examination could lead to errors. Gaining a solid perspective on internet marketing performance isn’t a pin-the-tail-on-the-donkey game.

Let’s start with the basics: the usual of internet marketing performance metrics that businesses should monitor, and the associated KPIs.

Measuring Brand Awareness

Brand awareness is a combination of online presence, visibility, and authority, and as such is an integral facet of internet marketing and branding. If you want to track how your brand is doing, you can start with these KPI:

Photo courtesy of Daa Nell(CC No Derivatives)

New visits – The most obvious metric to keep an eye on when it comes to brand awareness is the number of new visits. The week-to-week or month-to-month increase or decrease of new visits is an established indicator of how effective your search engine optimization practices are, among other things. Sometimes, some many businesses get stuck on new visits, giving it more importance than is due.

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5 Ways to Revive Your Old Content

Content is king, but what if the king is aged? Fresh, high quality content is always a must, but should your old content never see the light of day again when their time in the spotlight is over?

From the ashes of old content can rise fresh, relevant, high quality, and even timely new content for your inbound marketing – you just have to know how:
5-way-revive-old-content-Fruition-Interactive-Toronto

Re-link for Relevant Link Juice

Internal cross-linking is a plus (well, unless you do it too much), so always keep an eye out for ways to link to your old, relevant, high quality content from new ones. This way, you help boost your own Pagerank by lending the old piece of content part of the link juice the new content will develop, which is a snowball process that helps bolster overall website visibility.

Repurpose for a Different Use

Old content can be recycled through repurposing: simply take the thesis message of an old piece of content and use it with a different marketing message, or in conjunction with a new, relevant subject matter. For instance, you have a blog post that talks about old events in inbound marketing Toronto conventions, you may want to repurpose them for new events. If you’ve covered Panda 3.0 before, you have a lot of chances to repurpose content for the Panda 4.0 update that’s currently trending, hitching on keyword ranking with comparatively little effort.
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6 Tips On Making Your Content Search Engine Friendly

Optimizing your content for search engines is a vital piece of the SEO puzzle. Content, whether from your blog or web pages consists of text and images that are crawled by the search engines, catalogued and later evaluated. Through a series of algorithms, they use that evaluation information to rank web pages from most to least relevant. Your company’s goal of course,  is to get your content ranked number one! Here are some content marketing tips on how to  accomplish that:

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How to Create Awesome Content

What is one of the most effective ways to keep visitors returning to your website? Fresh content. Yet, why is web so full of stale and outdated content? The main reason is the –mistaken- idea that producing awesome content requires some magical and unobtainable formula. Not so. You can create website marketing pieces that resonate with readers, and accomplishes your purpose, by understanding how the content marketing process works. Consider these steps to crafting first-rate content.

Know your reader

One imperative for content creation is making a composite customer, or “persona”. That persona will serve to remind you who you’re targeting, in a tangible way. You’ll learn what their interests are, about their buying cycle, and what motivates them. There are online templates available to assist in shaping a persona. By asking questions about who the targeted reader is, how they live, and what they desire in life, a persona is fashioned. Understanding their narrative helps you produce content that is appealing and meaningful to them. Remember that your persona represents your target customer.
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Looking for an Inbound Marketing Agency? 3 Things to Consider

How savvy are you when it comes to knowing how to vet and evaluate a marketing agency? As these companies proliferate, it’s important to empower yourself with knowledge as you go through the process of determining who to partner with.

Consider these three important offerings when deciding on an inbound marketing company.
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Looking Beyond SEO: Capturing more Toronto traffic for your small business

“Build it and they will come”. Not true for the Romans and not true for websites either. Even if you have identified and implemented your website’s critical SEO to gain more Toronto traffic, there are inbound marketing tools and strategies that can help draw more local users to your site.

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Do you really need web marketing to sell your product? Yes.

Marketing has changed since the turn of the century. Where billboards and print advertisements once ruled and email was just a passing fancy, we are now immersed in social media, apps and mobile technology. It’s these new methods of communication that have determined how marketing professionals now reach their audiences.

The simple answer as to whether web marketing is key to selling your product is a resounding yes. In fact, no is not an option. This is because the customer’s purchasing  journey has changed.

Do you really need web marketing? Yes

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