Let’s talk about PIE.

No, not homemade apple pie — more like conversion-increasing inbound marketing PIE. This particular delicacy comes in three slices: potential, importance, and ease. With these three slices, PIE can give you arbitrary numerical values that allows you to see, at a glimpse, what you can work on immediately to improve the inbound marketing performance of a website.

When you compare the arbitrary scores of your webpages, you’ll see which low-lying fruits are easily within your reach, so you can work on them and impact your bottom-line ASAP.

Let’s take a look at the slices of our PIE:

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