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Google stops providing keyword information

Keywords Not ProvidedIt’s news that’s shocking – but not completely surprising – the search marketing world. Effective immediately, Google is no longer providing keyword data from searches on the world’s most-used search engine.

This means that marketers will no longer be able to use marketing software like Google Analytics and Hubspot to track which search keywords send the most traffic to their sites or generate the most leads and sales once users arrive there.

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Lead Nurturing Tips from HubSpot’s Best Practices

If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they’re ready to buy. And the more refined your approach is to nurturing the prospects already in your pipeline, the better your results.

But if you’re new to the concept, building an effective lead nurturing program can be difficult. In a recent SoftwareAdvice.com article, Jeffrey Russo-Product Marketing Manager at HubSpot-shared four best practices that HubSpot uses to nurture their leads internally. Here’s a look at some of their tips.

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HubSpot’s Annual Review of Inbound Marketing [REPORT]

HubSpot’s Annual Review of Inbound Marketing [REPORT]

One of the great things about being a certified HubSpot partner is having access to their research and resources.

Like HubSpot, as an online marketing company, we also feel strongly about transforming the way companies “do” marketing.  Specifically, “help companies stop using interruptive and annoying tactics when attempting to reach their audience.”

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Testing 1, 2, 3: the forgotten key to your Internet marketing success

Testing is the hidden key to your Internet marketing success

I’ve worked on a lot of online marketing initiatives over the past decade or so, working with everyone from 1-person law firms, to big marketing agencies, to some of Canada’s largest corporations. And many have been very successful. But even the most successful campaigns could have been better.

Here’s where I see marketers and agencies missing a huge opportunity for better results from their Internet marketing.

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Beyond SEO: Inbound marketing and your 2013 online marketing plan

Turn Your Web Site Into a Magnet for Customers with Inbound Marketing

Traditional Search Engine Optimization (SEO) is dead.

There – I said it. Not sleeping. Not pining for the fjords. Dead. As in doornail.

So should you start ignoring search engines? Not one bit; in fact, you should be paying more attention to them than ever. Let me explain.

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