Last week, I wrote about how blogging – regularly creating unique and interesting content for your Web site – helps your site’s SEO, increases site traffic and educates your clients and prospects.
But you can spend thousands of dollars and countless hours on SEO, blogging and other traffic-focussed online marketing without a dime of return on that investment if you don’t also think about and invest in what comes next. How do those site visitors become leads for your business?