It was great to see our long-time client, Toronto Arts Council executive director Claire Hopkins get a mention from Star blogger John Terauds for her work defending the arts in the CIty of Toronto’s current budget process.
I have to admit, I’m not really sure what Terauds is saying, but it sounds like he agrees with Claire. And for that we are happy.
A concern we hear a lot from marketers and business people is about how to deal with critical voices in social media — people who’ve had a bad customer service experience with you, have had problems with your product, people who are just huffy that you exist.
And the stock social media guru response to those concerns is that businesses should engage with those critical voices and use them as occasions to win converts.
We couldn’t agree more.
But there is a right way to engage with critics and a wrong way.
The City of Toronto voted last week to increase arts funding by almost 50% (from $17 to $25 per capita) by 2013. Even councilors who have traditionally been reticent to fund the arts voted in favour.
This, I’m sure, is great news for Fruition client Toronto Arts Council, who are the City’s go-to agency for providing funding to arts creators in a way that’s free of political interference, along with the hundreds of arts organizations that they fund.
In addition to the promise of extra dollars, the Arts Council also received this lovely shout-out:
The debate didn’t faze Camilla Holland, co-chair of ArtsVote, who says that kind of tension is part of the process and that there’s an arbitrator for all this. “It’s an excellent organization that has a very fair, transparent and arm’s-length process, and that’s the Toronto Arts Council.”
Coverage in NOW Magazine
Coverage in the Toronto Star
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