Late last week Canadian retail chain Shoppers Drug Mart announced they are keeping the Christmas music in their stores under wraps “until further notice”. The news was greeted with good cheer by most consumers and with high profile positive coverage in most major media outlets across the country.
Which is all well and good – I’m as happy as anyone to get a reprieve, however brief, from the parum-pa-pum-pum. But what makes it an Internet marketing story?
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