User Experience Design (UXD)

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What colour is your website? Choosing the right colours can make a difference

In the online world, design is everything and your looks mean something. The first thing a user notices about a website are its colours, layout, and elements like logos and fonts. All of these design principles set a tone for the website and its function and user judgement is almost instantaneous.

While you may be, understandably, focused on your content and social media strategy, it can be easy to let some design and colour scheme flaws slip under the radar. Now it’s time to pay special attention to the colours you are using and ask yourself if they’re conveying your desired message.

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Five website mistakes that drive your customers away

Websites are an integral part of business today. However, a poorly planned website can actually do more harm than good for your brand. A website that is an exercise in frustration to go through is likely to discourage visits, disillusion customers with your brand, and of course, hurt your bottom line.

But these pitfalls can easily be avoided.


Here are five of the most common website mistakes that create poor user experience and drive your customers away. [Read more…]

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Do you know what your visitors see when they come to your site?

New predictive models bring advanced online marketing research within reach of small and mid-sized businesses

Eye Tracking Heat Map Example

Do you know what your site visitors see when they come to your site?

Unless you’re a marketer with a Fortune 500 company with an Internet marketing research budget of thousands or tens of thousands of dollars for user experience research, chances are the answer is “no.”

Without a huge budget for research, small and mid-sized businesses used to have to rely largely on educated guesswork and, potentially, months’ worth of A/B testing in the real world to optimize their Web site’s ability to generate leads.

But now Fruition can help you start to optimize your site pages, with evidence-based research, before your site has even launched. And at a price – this is the game-changing part – that small and mid-sized businesses can afford.

Here’s the deal.

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7 Rules to Designing a Call to Action that Converts

Last time, I wrote about the importance of having strong call to actions (CTAs) on your website.

When done correctly, CTAs can have an immediate impact when it comes to improving conversion rates on your website (something you want).

I realize for most of you, this is common sense, but when it comes to Internet marketing, I’m still surprised at how many websites lack the basics (like a strong call to action on the home page).

That said, designing and optimizing CTAs that convert is a both an art and a science.

It’s not easy, but if you’re serious about using Internet marketing to grow your business, there are some general rules you need to follow when designing a good CTA.

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Internet Marketing Tip: Original, Quality Content is Key

Graphs: Benefits of Blogging to Internet Marketing

There are numerous avenues of Internet marketing to venture into, and a plethora of tips and tricks you can apply in each to make the method of marketing more effective. One internet marketing tip, however, encompasses several facets of interactive and digital marketing, and is proven to be effective on several levels: original, quality content is key.

You probably heard it before, said in a different way or written in a different manner. Regardless of how it is said, the truth of it remains, and the advice is worth heeding. In fact, ensuring your website blog provides your visitors with fresh, original content is statistically proven to lead to success:

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Internet Marketing Tips: Your Homepage is Where the Heart is

Most Important Aspects of A Web Site DesignToday’s post is by guest blogger, Al Biedrzycki. Al works at HubSpot as a consultant for the company’s partner agencies (like us).  He’s a Boston native and a graduate of Bentley University, the Waltham-based business school from which he acquired a degree in Marketing. Read Al’s full bio or follow him on Twitter. 

Let’s pretend for a moment that your website’s homepage is your house. This exercise is actually quite easy—you can start to draw quite a few comparisons without much effort. Think about it—you may have bought your house in the last decade. Perhaps you felt ambitious and built it yourself (if so, nice job). Maybe it’s had some work done (and in hindsight, perhaps the “improvements” are questionable). Seeing the connection? Cool.

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Re-designing your Web site: have you covered your assets?

What is most important when you are considering a website redesign? Is it aesthetics? Navigation? New features? Before all of these, you need to consider Internet marketing and optimization. You need to cover your assets:

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Is it time for a Web site redesign?

You look at your website and start thinking it’s not quite what it should be.  You want it to be more eye-catching, more dynamic, and you want it to present your business in a whole new way, especially in this still-wild world of Internet marketing.

There’s nothing wrong with wanting to redesign your website, as long as you have a good reason why you want to do it.

Web Site Re-design Half-Life

In some ways, a website redesign is harder than designing it the first time.  Users are accustomed to your current site and might have trouble adjusting to the new one.  If they can’t figure it out right away, they may get so frustrated that they abandon the site for good.  That’s why you need to redesign your site for the right reasons.

Here are some bad reasons for doing it:

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Turning your Web site clicks into customers

Online Marketing Sales FunnelLast week, I wrote about how blogging – regularly creating unique and interesting content for your Web site –  helps your site’s SEO, increases site traffic and educates your clients and prospects.

But you can spend thousands of dollars and countless hours on SEO, blogging and other traffic-focussed online marketing without a dime of return on that investment if you don’t also think about and invest in what comes next. How do those site visitors become leads for your business?

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Why Traffic Is Not That Important

What some companies do on a monthly basis with their online advertising budget.

Despite the fact this headline will likely infuriate some industry folk, it must be said.

When people think about online marketing, some still see traffic as the all important success metric. In fact, some still call it “hits.” (As in they want to get more hits to their site, which is not the same as unique visits or traffic).  The logic seemed simple - as long as we get plenty of traffic, we’ll get business.

Yes, traffic is great, but more importantly, your website must have an effective mechanism (or strategy) for capturing and tracking leads and/or sales.  Otherwise, traffic is useless.

For example…

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