Pew Internet‘s recent State of Online Video report didn’t generate a lot of buzz when it was released last month. And, fair enough, the fact that online video viewership has doubled since 2007 ain’t exactly front page news.
What I found interesting, though, were the numbers on online video creation. There are some trends there that are potentially game-changing.
First: women have almost completely erased the gender gap when it comes to online video production.
In 2007, a mere 6 percent of women Internet users had uploaded video for other people to watch online versus 11 percent of men. Fast forward three years, though, and the picture is much different. According to Pew, now 14 percent of women Internet users are posting video online compared to 15 percent of men. It shouldn’t be long before the trend lines meet up.