Summary:When Bacardi launched their new Mixx line of coolers in the Canadian market, they came to Fruition to create brand executions that convey the brand’s assertive, take-no-prisoners personality to their target 19+ to 25 year-old male demographic.
Bacardi Canada, MartiniBellissima.ca
Description
Web site development
Project Summary
This lifestyle-focussed site helps Bacardi Canada market their Martini Bellissima product.
Key Features
Send-to-a-friend viral marketing feature and Web-based event invitations help friends tell friends about Bellissima; Legal Drinking Age check helps ensure responsible marketing; Web-based Content Management System (CMS) allows non-technical users to quickly update site content using any Web browser.
Services Provided
technical development, training
[ctaw]
