Sometimes it's best to let the work speak for itself. Here's our portfolio of Internet marketing and inbound marketing successes.
Toronto-based cloud computing company ThinDesk had a superior product but they weren’t reaching enough people with their message and their Web site wasn’t turning visitors into customers. Fruition Interactive revamped their online content marketing strategy and Web site design to turn their site into a lead generation machine and then drove traffic to it with SEO services and Google AdWords PPC advertising.
When the University of Waterloo Stratford Campus wanted a online publishing platform to share academic research with Canadian Business; they chose Fruition Interactive as their digital agency partner. The result was CommerceLab.ca. From initial concept to post-launch Inbound Marketing activities, Fruition Interactive was there every step of the way.
I recently sat down with Fruition client and family law lawyer Ellen Nightingale to talk about her practice and her online marketing. Here she talks about how Fruition Interactive’s Search Engine Marketing services kick-started her practice’s growth.
Search and Pay-Per-Click (PPC) marketing services
The client had a viable Web site that converted visits to leads well. The problem? Not enough traffic. They had engaged other firms to manage a Google AdWords and to do organic Search Engine Optimization (SEO), but the results weren’t there.
Fruition completely overhauled the firm’s Google campaign, re-optimized the site and put in place advanced analytics capabilities so the client could precisely measure the results of Fruition’s work. The results? Conversions and revenue from the AdWords campaign increased by roughly 600% and conversions and revenue from unpaid search nearly doubled.
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Project Summary
This midtown law firm approached Fruition to create a site that was clean-looking and that didn’t look and sound like every other law firm on the planet.
Lots of white space as well as visuals and copy designed to connect with the hearts and minds of prospective clients help Laredo Law stand out from the crowd.
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When Catalyst Learning Group wanted to launch a new online business they turned to Fruition to make it happen. Visitors to Catalyst’s new site can now register and access its complete e-learning course library in just a few clicks, allowing the client to expand its reach to a global market, while a new visual identity better reflects the client’s brand and value.
This start-up chiropractic clinic, needed a way to differentiate themselves in a crowded marketplace and to streamline sometimes complex and time-consuming intake procedures. The site helps position the clinic as a leader in chiropractic care and helps automate intake procedures with secure apps that connect with the clinic’s legacy systems.
When Magrath O’Connor, a boutique litigation law firm in downtown Toronto, needed to present a a more professional face to the world with their Web marketing, they came to Fruition. Fruition designed a site that reflects the firm’s professionalism and expertise, helped the partners to make decisions that would improve the site’s search visibility and made the whole thing easy for the practice’s non-technical staff to update.
NuitBlanche.LiveWithCulture.ca helped promote the overwhelmingly successful 2006 scotiabank Nuit Blanche. The site offers an interactive guide to the whole event, interactive branding module allows users to extend the site’s branding — literally — while a Web-based Content Management System (CMS) allows non-technical users to quickly update site content.
Web site development
The BetterThanBeer.com blog allows Bacardi Canada to reach out to the target market for their Mixx cooler in a way that’s fun and engaging in both official languages.
Photo gallery, send-to-a-friend, legal drinking age check help ensure responsible marketing, email marketing integration, Web-based Content Management System (CMS) lets non-technical staff quickly update the site using any Web browser, multi-language publishing.
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Fruition Interactive helps you get in front of your target audience, so you can start generating results from your online marketing. Fruition's Organic Search Engine Optimization (SEO), Pay Per Click and online display advertising services are designed to maximize your ROI.
Your Web site is a key business tool. It needs to engage people to take the next step towards becoming your loyal and valued customer. Fruition helps you get the right content to the right people at the right time to influence their decisions and turn awareness into demand.
Call it engagement. Call it retention. Call it what you want, but the fact is increasing lifetime client value is the most cost-effective way to grow your business. Fruition helps you grow lifetime value from your base with highly targeted email marketing, social media marketing and more.