I just received word that Fruition Interactive has been accepted as a Google AdWords Certified Partner. The certification recognizes Fruition’s demonstrated excellence in configuring, optimizing and reporting on the success of our clients’ AdWords CPC campaigns.
The certification is your assurance that our AdWords work for you will meet the highest standards.
(Not that we needed Google to tell us that. But, still, it’s nice to hear.)
It’s my great pleasure to announce that Fruition Interactive’s Mitch Fanning will be presenting at this year’s Mesh Conference.
I don’t want to spoil the surprise (and, frankly, we’re still working out the details) but I can say that he’ll be talking about marketing strategies that work in the on-demand world. Now that potential buyers have more control than ever about what messages they consume when, sellers — agencies and their clients — have to think differently about how to reach them. Mitch will be sharing his insights about how to do that (hint: it’s about the content).
I’ve been thinking about email a lot lately.
Partly, how I use it, but more about how it relates to building an audience.
But, first, a short story.
Over the years, I’ve become somewhat of an email nazi (see link for Seinfeld reference). When it comes to personal email habits, I’m a big believer in attempting to process your inbox to zero on a regular basis.
As a result, my inbox has become my own little save haven. These days, most of the emails I receive are not junk. (My @gmail account, which is a catch-all account is another story).
Okay, here’s my point. [Read more...]
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![Content 2020: Dynamic Storytelling, Provoking Conversations and the Future of Marketing [VIDEO]](../../wp-content/uploads/2012/01/content2020-150x150.png "Content 2020: Dynamic Storytelling, Provoking Conversations and the Future of Marketing [VIDEO]"){kind=small}
Content 2020: Dynamic Storytelling, Provoking Conversations and the Future of Marketing [VIDEO] 
Fruition Interactive is now a Google Certified Partner 
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