Quick, what’s the ROI of email?

How about your laptop, cell phone, or business card?

If you’re like most people, you probably don’t know, and really don’t care. But not having email in your business could do more harm than good. Its “benefit” is not so much a measurement of return but an implicit cost of doing business (and cheap I might add).

Moreover, depending on your role, it also represents “potential.”

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