Klout, the online tool that tracks your social media activity and claims to rank your influence there, retooled the way they calculate those rankings last week. The change resulted in a reported thousands of Klout users seeing major drops in their Klout scores. And that has many of the site’s users freaking out.
The concern is misplaced, though. Here’s why.
About Kent WakelyKent Wakely is managing partner of Fruition Interactive. He has been dedicated to creating great online experiences since 1993. He has provided strategy, design and project planning and management services to clients such as Scotiabank, Bacardi Canada, Johns Hopkins University, Rogers Broadcasting and the Ontario Ministry of Citizenship. He's been an online marketing columnist for Technorati since 2011.
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