All digital channels can play a potential role in your marketing mix.

However, looking at channel(s) your audience frequently use will certainly improve your overall results. This might seem like “good old-fashion” common sense, but as we all know, sometimes, common sense is often forgotten.

People still use search engines to find things

In many cases, search engines still have influence in how people make their buying decisions. Companies, therefore, should also focus on content creation that can help boost their organic search relevancy and results, not just engagement and referral traffic from social media.

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