Why Going Green Can Be Profitable (and a tribute to Earth Day)

Being an interactive marketing agency, we rarely get the opportunity to write about how we run our business and why, but it’s something we take very seriously.

So as a tribute to Earth Day, which is only 3 days away (Friday, April 22nd) over the next few days I’m going to share some of the things we’ve done at Fruition Interactive that’s not only good for the environment, but profitable.

That’s right.

Going green is no longer viewed as a tree-hugging PR exercise, but rather as a way to run your business in a more cost-effective, über productive, responsible manner.

For small business, that means lower startup costs.  For established companies, it could mean increasing profits when gaining market share has become difficult.

Eliminate and Recycle

It is vain to do with more what can be done with less. – William of Occam (1300-350), originator of “Occam’s Razor”

When going green, the options are endless.  For the purpose of this blog post, I’m only going to focus on how businesses can use new technology to eliminate and recycle in order to achieve harmony with Mother Nature and profitability.

With this in mind, here is the first of three things you can do to help your business go green while boosting your bottom line.

Move to the Cloud

Cloud computing has been around for a while.  However, in my humble opinion, it’s quickly gaining momentum and for good reason.

There’s a large body of research which concludes Cloud Computing can decrease energy costs when compared to onsite computer systems.

At Fruition Interactive, we use cloud computing to reduce energy consumed by our in-office computer systems.  Along with reducing our carbon footprint, we save money.  We’re also able to sleep at night knowing our data is secure.

For the do-it-yourself crowd, Google Apps for Business and Dropbox are good places to start your investigation.  For established organizations requiring a more robust virtualized desktop solution with full support, consider companies like ThinDesk.

Either way, to reduce your carbon footprint and overhead, switching to a Cloud solution is a good start.

Stay tuned for part 2 of 3 tomorrow.

About the Author

Mitch Fanning is VP of Fruition Interactive.  He’s spent 11 years working with businesses of all sizes, from global brands to Canada’s fastest growing web start-ups ranked in the PROFIT 100.

Disclosure: ThinDesk is a client of Fruition Interactive Inc.

Photo credit: Earth Day Canada (EDC)