Our friends at Usability Sciences have been doing a lot of research on Mobile eCommerce (that’s shopping on your iPhone or Blackberry or what have you). What they’re finding should give eCommerce companies that haven’t optimized their sites for mobile pause — lot’s of people in key demographics are shopping online using their phones:
Looking at age, here is the breakdown of those who purchased through their phone in the last 6 months:
Clearly, if your target demographic is in the 25-44 age range you want to have your site mobile optimized.
Now, methodologically, there is some room for doubt here — the sample group is self-selected and that group may skew towards people who are more likely than average to do stuff like shop with their phones.
via Volume 40 - Shopping Online Mobile - Alive and Very Well Part II - May 2010 | Usability Sciences.
About Kent Wakely
