2010 March | Fruition Interactive :: toronto interactive strategy, web design and development, online marketing

Facebook tries to clean up its ad act

March 23, 2010 By Kent Wakely Leave a Comment

So it seems like Facebook is aiming to restore the reputation of its somewhat degraded ad platform. According to C|Net:

You’ve probably seen these ads: they make it look like they’re geared to you (“28, female, and living in Boston? Try this…”), but the rest of the message and the product itself are actually fairly generic. According to ClickZ, Facebook has built an “evaluation program, part automated and part human” to give the thumbs-down to ads “featuring user attributes that are deemed irrelevant to the actual offer.”

The big question form here: is it too late? Has the user experience of FB ads been so degraded that users will tune them out for keeps?

Facebook: That ad is not actually targeted | The Social - CNET News.

Filed Under: Social Media, User Experience

Twitter’s new @Anywhere turns Web pages into conversations

March 15, 2010 By Kent Wakely Leave a Comment

There will no doubt be a lot of hype emanating from Twitter’s announcement at SXSW today of their new @Platform. There’ll be a lot of speculation and a lot of overblown expectations, but I think that the really interesting thing about it is that it will open up conversations between content creators and consumers in ways we haven’t seen before.

Sure, we can always — well, usually — email the author of something written on the Web, but there’s something about the informality and the transparency of Twitter that makes @Anywhere different.

What does this mean for businesses and organizations on the Web? It means that there’s a good chance that there’s going to be a lot more pressure on them to enter into dialog with their customers, stakeholders and audience than ever before.

Ev Williams: Twitter’s First Principle, “Be A Force For Good”.

Filed Under: Social Media

Facebook directs more online users than Google

March 11, 2010 By Kent Wakely Leave a Comment

According to this report in the SF Chronicle, Facebook and other social media sites are now driving more traffic to major portal sites like Yahoo! and MSN than Google does.

To me, this stat on its own is startling, but not so hugely surprising — who, exactly, searches Google for content on Yahoo! or MSN? But as a harbinger of broader changes — and apparently Facebook and other social networking sites are catching up with organic search as traffic driver for other categories of sites, too — it’s very interesting.

At Fruition, we’ve long recommended that our clients use social networking as a force-multiplier for their search marketing efforts, and this evolution should really underline that advice.

Facebook directs more online users than Google. (SF Chronicle)

Filed Under: SEO / SEM, Social Media

Facebook tries to clean up its ad act

Twitter’s new @Anywhere turns Web pages into conversations

Facebook directs more online users than Google

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