Featured Client: Bacardi Canada, Bacardi Mixx

Summary:When Bacardi launched their new Mixx line of coolers in the Canadian market, they came to Fruition to create brand executions that convey the brand’s assertive, take-no-prisoners personality to their target 19+ to 25 year-old male demographic.

Description

Microsite

Project Summary

This Flash-based microsite gives users the skinny on Bacardi’s Mixx cooler in a… well, flash.

Key Features

French and English content, interactive animation, legal drinking age check helps ensure responsible marketing

Services Provided

design, technical development