Toronto-based cloud computing company ThinDesk had a superior product but they weren’t reaching enough people with their message and their Web site wasn’t turning visitors into customers. Fruition Interactive revamped their online content marketing strategy and Web site design to turn their site into a lead generation machine and then drove traffic to it with SEO services and Google AdWords PPC advertising.
Lead nurturing via email is an essential part of inbound marketing. Connecting with your current customer base is one of the most rewarding investments. The question is are you maximizing that opportunity?
Here’s a 5-point check list for dedicated email sends:
When you want your target audience to click a button, subscribe via email, or purchase an item, what do you do? You call them to action. In inbound marketing, what you use is a call to action (CTA) element. ‘Click Here’ is probably the most generic CTA.
CTAs are designed to drive traffic from one part of the web to another – usually a landing page. These elements are typically graphical: buttons, images, and other interactive links. The text within these graphical elements however are also part of the CTA. While CTAs lead to both mirco- and macro-conversions, the most effective CTAs are used for macro-conversions that impact the bottom-line, such as lead data capture or actual closed sales.
Do you have a social media strategy in place that bolsters your inbound marketing plan?
You might have some social pages and accounts meant for brand communities, but what is your social strategy doing to actually generate some leads and lure target audiences into your sales funnel? You need a winning social media strategy to take full advantage of your network for your inbound marketing. Here are a few helpful reminders of what that strategy should look like.
Like any other type of communication, content marketing is based on what you say and how you say it. People want concrete information they can apply to their own lives, delivered in a straightforward, entertaining way.
If you get your content strategy right, you’ll enjoy great conversion rates and long-term customer relationships. If not, your efforts will fall flat — or worse, turn people off to your brand. You don’t want your content marketing campaign to flatline so before getting started, take the time to create great content that does exactly what you want it to. These tips will help.
An Introduction to Lead Generation
A lead is someone who has indicated interest in your company’s product or service. Online, an inbound lead is usually defined as a person that completes a form on a landing page.
A landing page is simply a webpage with a form through which a person supplies contact and business information in exchange for free information they feel is valuable (i.e. white paper, product demonstration, etc.)
If you want to generate inbound leads online for your business you’ll need a few things in place. From a tactical level, there are 3 crucial elements required to make inbound lead generation happen.
1. Landing pages
Again, landing pages are website pages that have one distinct purpose: lead generation. This page contains a form that captures contact information from a visitor in exchange for an offer.
Below is an example of one of our Landing Pages.
2. Offer
An offer, in the context of lead generation, is either content or a product that has enough perceived value, a person is willing to give their contact information in exchange for access to it. Typical offers include: e-books, white papers, webinars, free consultations, and demonstrations.
Below is an example of a content offer. Click here to download it now.
